Control Finances

Take control

Become a Self Directed Investor or at least learn what it is your financial investor is doing so that you can discuss/debate his strategy; it's your future after all!


Better Returns

Make better returns

It's not as hard as it seems. Just spend a few hours learning the basics of investing and you'll be ahead of 99% of the population; and so will your returns!


Be a Visionary

Be a Visionary

Get a head start on the herd and learn to spot winners before they finish their runs so you can finally BUY LOW and SELL HIGH!

HINT: your adviser can't do that!


InvestorRules - Beginner's Investing Guide

...making investing personal by teaching everyday people how to manage their own money with an easy and affordable step by step system that maximizes profits while protecting capital, in any markets, all the times.

Eric LeRiche - President of InvestorRules


"For a limited time you can get FREE access to the members only

section of InvestorRules which is in fact an Investing Guide

specifically designed for Beginners; so STOP wasting time

surfing around and get it ALL on ONE place while it's Free..."


Here's the link to sign up to the members only section of InvestorRules:

Order now securely using PayPal

Free Subscription

Just choose a USERID and a PASSWORD and you're IN!

If you want to learn more about it, feel free to read the following:

Dear Friend,

Many of us have relied on the advice of stock brokers, certified financial planners and even the stock prognosticators on TV. So how you doing?

Are you happy with the returns you’re getting in up-and-down markets? Probably not, and with good reason. Even so, most individual investors stick with their financial advisers because they don’t feel comfortable managing their own asset portfolios.

The fact is, any one – anyone – can learn the basics of investing in a few short hours. All the gibberish you hear on the TV is intended to confuse you. If you can make a good sandwich, you can design your own portfolio, manage it intelligently and confidently, have a plan and grow your own wealth – no advisers required.

Let me stretch this reasoning one extra step: Let's say you REALLY didn't want to manage your own portfolio for whatever reasons: time constraints, total lack of interest or, you simply can't make a good sandwich :-)

In this case you will still benefit from learning the basics of investing because even if you leave your financial future in the hands of a financial adviser, once you learn the basics of investing you'll understand what it is your financial adviser is doing and be able to discuss/debate it with him and, over time, even participate actively in the management of your portfolio which I can predict with 100% certainty you will do once you realize how poorly your portfolio is really doing.

That being said here's a quick "top 10 list" you want to pay attention to:

TOP Ten Reasons

to Take Charge of Your Portfolio



1. No one is going to look after your money better than you will. Even the best-intentioned broker of CFP goes home, plays with the dog and has a life. To this person, you’re one of many clients. Who’s going to take better care of your cash than you will? That’s right. No one.


2. Your broker’s hands may be tied. Tied by government regulation, tied by the company’s policies and practices, tied by market regulations. This creates a dilemma for many financial advisors.

For example, many large brokerage houses have their own family of mutual funds. Chances are, whatever assets you have with the company are somehow tied to “in-house” products.

In other cases, the brokerage is one of the underwriters of an IPO – initial public offering. In other words, the brokerage has a vested, financial interest in the success of this stock.

In these cases, brokers are directed by management to sell these IPOs and the brokers push inappropriate stocks or products because of upper management pressure to sell those IPO shares – and fast. In some cases, brokers who manage “discretionary” accounts with clients who have given their permission to the broker to make buying and selling decisions often find themselves holding 200 shares of an IPO they never heard of.

It was underwritten by the brokerage and brokers pushed the stock on their clients and put IPO shares in discretionary accounts, whether appropriate or not. Now, this is the exception, not the rule. Most brokers and financial advisors want to do the right thing for their clients. However, they can’t.


3. You fully-understand your objectives – today and tomorrow. You understand better than anyone what your financial needs are today and what they’ll be in the future with college costs, rising energy prices and distant thoughts of a golden retirement.

A financial advisor will meet with you to discuss her line of investment products but they may not be appropriate to your circumstances.

Case in point: an investor purchased an annuity with a low, downside guarantee and an upper cap on earnings. She was looking for income security.

Unfortunately, she was locked out of the market upturn we enjoyed for four years. She traded independence for security and lost.

No one can predict the future but you can certainly help shape your own future by taking control of your assets and watching them grow under your knowledgeable oversight.


4. What’s your investment style? Most large brokerages employ investment templates (again, all associated with the brokerage) to simplify the research time.

Most of us think of our financial advisors as trusted professionals who carefully plan every movement in our portfolios. And when we get a call from our brokers, we assume we’re getting quality, “insider,” information. Most of the time, this is true.

However, are we comfortable with the advisors’ choices? Few of us have the experience to contest a stock recommended by a long-term broker and friend. So, even if we don’t understand the investment, we go along because of the trust and confidence we have in our advisors.

It’s important to note that small, individual investors are fitted to a template of stocks based on the investor’s “style” – conservative to “roll-the-dice” aggressive. The personal attention that “appears” on those monthly statements is machine made data.

If you know little or nothing about investing and the right investments for you, you’re at the mercy of someone who may or may not have
your best interests at heart. If for no other reason than to more clearly understand those brokerage statements, every investor should learn the basics of sound investing and how to accomplish their investment goals their way.


5. Your stock broker or financial advisor does not have a crystal ball. Good investing depends on good decisions based on quantifiable data. Many of us who have relied on the services of a broker all of our lives believe that these men and women have some “inside track” on market moves or changes in course for the share price of an individual company.

Your broker or advisor has no more clue of which direction the market or share price is moving than my Aunt Tilly. You want proof? Watch any of these stock-picker TV shows where so called, street savvy experts pick their favorites and guaranteed, another stock guru at the same table will list five reasons that stock is going down.

There rarely (if ever) is consensus in the market. There are trends, mood changes, upward and downward momentum (the herd mentality), but rarely will you find a room full of stock market analysts who all agree on the movement of the market in general, much less the direction of movement of the share price of a single company.

Here’s the big secret: there is no crystal ball, no inside track, no “hush-hush” information. We all follow the ups and downs of the markets (no market moves in a straight line) and, only after the fact, do the pundits of Wall Street jump before the television camera and explain what’s already happened.

Let’s say your broker buys 1,000 shares of Microsoft for your portfolio. She did that believing the share price would increase. However, let’s not forget – your advisor bought those thousand shares of Microsoft from a shareholder who thought the share price was going to decline.

This is what makes a market – a place to trade. Some investors think a stock is going up, others believe its share price is falling. When you bring these two groups together, you create a market to buy and sell stock shares.


6. You can buy shares directly from many companies. Some well-known, S&P 500 companies allow you to purchase shares directly through their investor relations departments.

This saves on any commission costs you’d pay, even using a deep discount, online trading company. Of course, you have to do the homework. You have to examine the company’s annual report; you have to understand the market and you have to know when to hold ‘em and know when to fold ‘em. But that’s not rocket science.

The fact is, you can learn the basic principles of investing in a few hours. It really is that easy.


7. Commissions, loads, fees and other expenses that nibble away at your assets. Financial advisors either work on a flat-fee basis or on a percentage basis. If you feel you must employ the services of an advisor, opt for one who charges a flat fee each year. This eliminates some conflict of interest.

Brokers and financial advisors often put their clients into front-end load mutual funds. These funds charge a front-end fee (load) of up to 4%. That means if you invest $100K in one of these load funds, you only put $96,000 to work for you on day one. That front end load is removed before the account is activated!

There are commissions paid every time you buy or sell, there are maintenance fees, inactivity fees, back-end loads on some mutuals – get the picture. All of these expenses add up quickly and it could take 12 to 18 months just to catch up to where you were before you invested.


8. Broaden your investment horizons. When working through a broker or financial advisor, your investment options are limited to the products carried by the broker or advisor.

When you take charge of your own investments, you can devise a strategy that fits your needs, your age, your investment style and your short- and long-term financial objectives. There are lots of ways to make money in a stock market, regardless of which direction it’s moving.

Knowing how to take advantage of various investment options is easy to learn and easy to implement. You still pay commissions on some of the more exotic investments but at least you’re not paying commission on top of commission.


9. Even when you lose money, financial advisors make money. It somehow doesn’t seem fair, but that’s the way it works.

Your advisor can put you into some very low-quality stocks (even believing these issues will return to top form someday), and if you lose the house on your advisor’s recommendations, the broker still gets paid.

One tactic used by unscrupulous brokers is called “churning” an account. A broker, and in some cases a financial advisor, don’t make money unless you, the client, buy or sell something. Then, the broker earns his or her commission.

These unethical advisors will sometimes take “discretionary” accounts and buy and sell on a regular basis, even though there’s no valid, financial reason to do so. Still, the broker buys and sells, buys and sells – each time racking up commissions.

Never give a financial advisor discretion over your portfolio. Make sure that no transactions take place without your approval. And, if you’re well-allocated, you won’t need to do much trading.


10. Brokers’ and investors’ needs run counter to each other. Related to the above point. Brokers and advisors make money when they buy or sell stocks and other investments for their clients.

No trades, no sales, no commissions. The problem is, those trades may not be in the best interest of the investor!

There’s no doubt that these transactions benefit the broker. Bigger commission checks. However, these transactions may run counter to your financial needs today and tomorrow.

Does this happen often? No. Most financial advisors are honest and ethical. They do (or try to do) what’s best for their clients, even though their hands are often tied by upper-tier management.

However, churning, dumping IPOs into discretionary accounts and charges and transactions that you don’t understand are eliminated completely when you manage your own basket of assets.

And that’s what InvestorRules is all about. We want all investors to, not only be knowledgeable about where their money is, we want them making the decisions and even executing the trades. (Remember, buy from the Fortune 500 company directly and save even more.)

Smart money doesn’t depend on this or that trend, the latest big thing to hit The Street. Smart money tracks performance, anticipates movements and pays attention to the future.

...It is your future. Who should be in charge?


Now Here Is my limited time:


Free lifetime access to the

The "Beginners Investing Guide"


Here's what's included:



Access to our own stock portfolios

"4 Top-Paying Dividend Stock Picks"

To start your life of hands-free reoccurring income from Wall Street, I will give you access to a minimum of 4 hand-picked high-payout dividend stock picks. I say "minimum" because the stock market can vary at any one point (as we both well know) and I'm not going to make promises I can't deliver on...

That being said, I will almost certainly give you more. :)

It takes me a long time to choose a single pick for you, because there are 6 key factors that I measure over time, and all of these factors must strike a perfect balance between higher-than-average payout, long-term stability, and long-term growth (so your money grows even faster for longer).

These dividend investment picks will be more than enough to create an avalanche of cashflow and change your life forever. (Way down the road I'll give you an option to get more picks, but that doesn't factor in right now, because I need to prove myself to you first.)

In order to not overwhelm you, and provide superior data, these stock picks will be given to you over the next year. We need to think of this as a marathon, not a race.

You'll be able to access the first few dividend stock picks immediately after reading this 'how-to' report.


Access to Customized Trading plans

"4 Customized Trading plans"

Right there you're getting the holly grail! Yes, with these reports you'll be able to learn how to come up with your own trading plans which, you should know, is the only way to succeed in this game.

Yes you heard it before I'm sure: "To be successful at investing you need to plan the trade and trade the plan without interference from fear and greed, your worst two enemies.

You'll get intanteneous access to a minimum of 4 customized trading plans which took me in excess of 4-6 hours to create, each! I say "minimum" because each time I create one I make it available to members on the membership site.

Like I said, it takes me a long time to create these trading plans, because there are a lot of testign and back testing that needs to occur to find the perfect "recipe"


5 Exclusive reports:

"How to Find High Quality Value Stocks"

In "Secrets to Solid Stock Selection" you are getting a complete walk through -- with pictures -- on how to use a reliable and completely FREE internet resource to uncover stock opportunities that will give you a very safe and consistent return on your investment.

There are SO many numbers involved in stock statistics. Out of 30 that appear on the screen, we'll show you the 2 that you need to be concerned with.

And you don't even need to know how to interpret those numbers, we do it for you.

Here are some sample images:


"6 Crucial Indicators in Selecting Value Stocks"

Value stocks are the most powerful, most wanted, and most profitable stocks on the market.

Basically, a value stock is a stock that is currently priced much lower than it should be for various reasons, and is going to go up in value very soon.

Value stocks are perfect for beginners because they grow fast enough to see quick rewards, but slow enough to reduce the risks and allow you the option of to bailing out.

But, there are 6 critically important criteria these value stocks must meet to virtually guarantee profitability. Do you really want to purchase value stock without knowing these?

These 6 criteria will weed out the risky stocks, and allow you to only invest in the more predictable and profitable ones.


"Beginner's 9-Step Action Blueprint"

This 9 step real-world stock investing plan's focus is building long term wealth and investment confidence, and was created specifically for beginners.

If you were to follow only this plan, and ignore everything else, you would still become a multi-millionaire in number of years. It takes longer than our other plans, but it would happen.

It shows you -- in 9 easy to follow steps -- how to properly leverage the stock market in ways no one else will tell you.

It includes all the details leaving nothing out except hype and BS. You discover the what, when, how, and how long.

"Technical Trading Course Synopsis"

Learn how this Technical Trading Course can propel you from the simple investor status to the rank of the Sophisticated Investor.

Technical Trading is the backbone of nearly any "advanced" stock investing method, such as Day Trading, Swing Trading, Forex and many others.

If you have any interest in venturing towards these more advanced strategies, this Technical Trading Course Synopsis is the best place to begin.

Don't let the name fool you, it's quick to grasp and the concepts are explained in an easy to understand way.

"The Newbie's Guide to Profitable Stock Investing"
by Edward Moraz

"The Newbie's Guide to Profitable Stock Investing" gives you complete answers on how to avoid all of the most common mistakes beginning stock investors make.

It's simple! Nothing is assumed.

All of the most basic questions are answered:

• "How the heck is stock even bought and sold? Where do I go?"

• "Do I need a broker? Can I do it online? Can I do both without messing up?"

• "What kind of stock and companies should I invest in, especially if I want to be safe?"

Plus you will also receive expert answers to questions such as:

• "How long should I hold on to the stock?"

• "How do I sell and actually collect my money?"

And so many more...

Secret Video Lessons:

"How to make 100% tax-deductible stock buys"

Special video recordings where you'll discover how all stock buys can be 100% tax-deductible, and more!

100% tax-deductible stock purchases? That's right!

Nobody else seems to be sharing this, and it blows me away. It's almost too simple to do, and it's been available for decades.


What Every Newbie Stock Investor Needs to Know

This video informs you about what every newbie stock investor needs to know, including what the biggest challenge is facing every stock investor.


Pros and Cons of Both Stock Brokers
and Online Programs

This video goes through the pros and cons of using either a full service stock broker or an online program, and gives the best recomendation for beginners.


What Sort of Stocks to Invest in for Safety,
and What to Look For?

This video discusses what sort of stocks are best to invest in for a safe financial future, plus many things you should look for in stock to recognize if it'll be safe for you or not.


How to Buy Stock, How Long to Hold It,
and How to Sell It. - 3 part series -

This video discusses the process of know what comany to invest in, what NOT to invest in, how long you should hold that stock, the signs on when to sell your stock, how to sell stock, and also how to get your money from selling the stock. Part 1 of 3.

And lots lots more...

Expert Articles:

"An ever growing list of top notch articles"

How Do Financial Advisers (Brokers) Get Paid?

What Is Fundamental Analysis About?

What is a Stock Market Index?

What are SRI funds?

Understanding the Concept of Stocks and Dividends

Trailing Stop Orders in Stock Trading

What is" Due Diligence" anyways?

Fundamentals vs. Technicals

What is the "Wash Sales" rule about?

The Warren Buffet Investing Strategy

The Value Stock Investor: A Long term Investment Strategy

It`s All About Stock Picking!

The Potential for a New Stock Market Crash

And lots lots more...


Receive Unlimited Personalized

Support To Reach Your Goals

I have an Open Communication system in place at this private membership site where you can ask any question you have.

Any question at all. No limit.

I understand, better than most, that stock investing is a personal journey.

You are in unique circumstances, you have a unique mind, and you will make unique choices. So I have a system in place to support and encourage that.

My in-house experts and I will receive all your questions and concerns and address the root cause of the issue.

If you ever don't understand a particular strategy, system or term or simply don't know what to do next, let me know.

Let me tackle the root cause of your problem with a full article. Heck, I've joyfully addressed some issues by writing a multi-page report.

Mike Konig was intimidated by stock trading and didn't know how or when he should start. Now Mike has over $10,000 that's growing fast.

"You have a no-nonsense site that cuts out a lot of the BS that is on a lot of other websites. You are sincerely interested in preparing people to invest in the stock market..."

Just Follow Along, Because

I Do Everything For You.

Investing has never been so easy: just follow simple instructions, do the trades and your money will show up. All of this was designed for people like you who want an uncluttered way to take advantage of the market that's fast, simple and reliable.

Receive returns on your money in the form of checks in the mail in as little as 30 days from now.

Earn a full time living in only a few short hours a month.

Gain the lifestyle of your dreams by working less.

Put in place as many reoccurring income streams as you want.

You will discover how to virtually eliminate risk.

Trade my way and reduce unnecessary commission fees, or avoid them altogether.

Finally be empowered to quit your job.

Your cash flow will dramatically increase, allowing you the money to afford all the luxuries in life that you’ve only daydreamed about.

You will not be chained to your computer out of constant worry, because you’ll be able to quickly and easily discover how treat investing as a business and trade according to your own schedule.

If you want to go that route, you can follow my every moves and let me pick stocks for you, perform all the necessary technical analysis, and due diligence. I screen earnings reports and monitor stability checkpoints. All you have to do is buy and sell when I do.

Maximize your profits, reaping every cent you deserve.

You’ll quickly begin to experience just as much success when the markets fall as when they go up, eliminating hasty sell-offs that destroy returns.

When you let me work for you, your starting point to success is literally labeled “Step 1”

Lyn and Steve went from the everyday story of credit card debt and struggle to a leisurely life raking in enough passive income to "opt out" of the rat race.

Sarah Lopez now earns more than she needs working only a few hours a week. She lives in New York and is free to go mountain biking in the Colorado Rockies on a whim.

Get the Life of Your Dreams

By Working Less...

This strategy is your ticket to living the life of your dreams.

With the right plan in place, the Beginners Investing Guide is a proven path to riches, and if you take the time to learn it the odds are very good you'll start investing in stocks quickly, safely and efficiently and before long you'll become a sophisticated investor which is the easiest way to a carefree life.



"Beginners Investing Guide"

Is Your Key to Success


So to make the choice a complete no-brainer, I've put together an incredible offer for you:

The Beginners Investing Guide system is usually sold upfront for $387 but right now through this special offer you can get it all for FREE!

I'm going to give you COMPLETE and unrestricted access to the whole membership site, and you won't pay a single penny.

Without paying a penny, I'm going to give you laser-targeted dividend stock picks you can simply turn around and profit from and show you how to create hands-free reoccurring income streams from Wall Street by putting the 100 year-old power of "Dividend Investing" to work for you. This will start your path to an extra $10,000 per month.

Without paying a penny, I'm going to show you how to actively trade in the stock market using Value Stocks to create quick and easy cash. I'll be showing you how to do this this by holding your hand and walking you through the process with pictures and videos. Value Stocks are a favorite of Warren Buffett, and are secure enough for beginners, but profitable enough to make very tangible lifestyle enhancements.

Without paying a penny, you'll have COMPLETE and UNLIMITED access to my own portfolios and customized trading plans stock investing system. You will have all the same strategies and information that I used when creating my fortune, plus an entire library of step-by-step guides, videos and blueprints. My system will quickly and easily catapult you from a beginner to a rich investor.

Without paying a penny, you'll have immediate and unlimited access to personalized support ensuring your success, no matter what your personal or financial situation is.

I'll give you everything -- all of it -- without paying a penny.

But wait ... I'm only getting warmed up.

Accept my offer and you'll also get...


Added Wealth #1:

"How to Use ETFs and Mimic a Shorting Strategy

to Profit When Stocks Decline"


"Short selling" is when you mke money due to stock declining in value. It's extremely technical and very risky... Needless to say this is not something we suggest beginners do. That's why we've developed our own system of using ETF's for short selling, which drastically reduces risk and finally makes this powerful technique accessible to beginners. This report has a value of $49.95 And I'm giving it to you... FREE!


Added Wealth #2:

"Investor Rules Q&A Action Plan

for Dividend Investing"


Dividend investing is an excellent starting point for beginners, but also makes an excellent additional income stream for anyone, even more experienced individuals.

This guide will answer many common questions about how to get started, so you can get started! Time is one of the major players with investments, so the earlier you start, the greater your rewards. And how great of a reward it is to receive multiple dividend checks in the mail each month! Remember, if you ever have any questions at all, we want to help.

Just log in to the member's site and post your question in the Content Request area, and well create custom articles and reports ensuring your success, because your success is the reason we are in business.


Fast-Action Bonus:

"One-on-One Personal Coaching Support"


If you act during this limited-time 'internet-only' offer, you will be entitled to a 20-minute one-on-one telephone coaching session all about YOU. Need specific advice on a specific strategy? Confused about what your next profitable move should be? Ask anything, anything at all. This coaching call is all about YOU and what YOU need to do next to make your fortune. This personal coaching session has a value of $100.00 and I'm giving it to you... FREE!

That's $179.90 worth of bonus investing know-how ... absolutely FREE.

But your extra value is just beginning. Let me explain.

As you've looked around for investment information, you know by now that most "services" have the nerve to charge obscene prices. It's not uncommon to pay $2,500 ... $3,500 ... sometimes even $5,000 in subscription fees to these places.


But you won't pay anything like that for the Beginners Investing Guide. Usually, it sells for $387. But if you accept my offer today, you'll get COMPLETE and UNLIMITED access to my Beginners Investing Guide stock investing system ... unlimited personalized support ... the "Added Wealth" bonuses ... a one-on-one coaching session ... get everything you need to make "extra" money right now and for the rest of your life for FREE!

Yes that means for FREE of charge!


What's the Catch?


You got to be asking yourself that question right?

Well, my friend, this is your lucky day because there is no catch! I'm doing this for a very simple reason:

I want you to learn to trust me and see for yourself that I'm for real and I'm not only a marketer trying to get 10$ from you left and right...

Once you see with your own eyes and most importantly with your end of month portfolio statement that I am really helping you, I'm hoping you'll be interested in my one on one (unadvertised) coaching program which I believe is the real way to put your portfolio on steroids and accelerate your progress towards becoming a sophisticated investor and experience returns you only dreamed of...

Note that I am not accepting clients with absolutely "zero" knowledge about the stock market and investing in general. You need to prove to me that you have at least enough discipline to learn the basics which I am providing you FREE of charge right here!

If/when you think you have reached that level and are interested in one on one interaction drop me a line and we'll touch base to discuss it further. This does not guarantee I'll take you on and since I coach a maximum of 5 students at a time you might have to wait 1-3 months before I can help you personally. It's the only way I can ensure my student's success...

Makes sense?

But don't hesitate because I'm only offering you the Beginners Investing Guide Free for a very limited time and will bring back the price to $387 any day now

Seriously, this is incredible value considering what others charge for similar material. Check it out for yourself, there are no risks whatsoever

Remember: I want you to succeed. And I'm very committed in making sure this program WORKS for you.

This is all I ask: Go through the material, TRY my techniques and take some ACTION

Wouldn't you agree your goals of personal and financial freedom are worth the effort

No matter what happens, you'll come out ahead of the game just for putting my system to the test.


Your Dream Life

Is Calling You...


Use the Beginners Investing Guide and start your trek towards financial independance

Generate increasing amounts of reoccurring income for the rest of your life, giving you the freedom to do what you want, when you want.

You get everything for FREE right now


All you got to do is click the link below,
choose a USERID and a PASSWORD
to get instant access to the membership site!


Order now securely using PayPal


Free Subscription



Order now securely using PayPal

Eric LeRiche

President of LeRiche Enterprises and founder of

P.S. Remember there is NO CATCH... You won't have to give me your credit card or anything. Just go and fill up the form by choosing a userID and a password and you'll have instant access to it!

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